BBC News: Gillette faces backlash and boycott over '#MeToo advert'
"A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online.
The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be".
The company says it wants men to hold each other "accountable".
Some have praised the message of the advert, which aims to update the company's 30-year-old tagline, but others say Gillette is "dead" to them.
The ad has been watched more than 2 million times on YouTube in 48 hours.
It currently has 23,000 likes and 214,000 dislikes, at time of writing - and that's increasing all the time.
Comments on the video are largely negative, with viewers saying they will never buy Gillette products again or that the advert was "feminist propaganda".
"In less than two minutes you managed to alienate your biggest sales group for your products. Well done," wrote one angry viewer."
One would think that razor users would chose their product on the basis of effectiveness, not ideology, but there you go...
Potential conflicts of interest: None - I use an electric shaver.
"A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online.
The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be".
The company says it wants men to hold each other "accountable".
Some have praised the message of the advert, which aims to update the company's 30-year-old tagline, but others say Gillette is "dead" to them.
The ad has been watched more than 2 million times on YouTube in 48 hours.
It currently has 23,000 likes and 214,000 dislikes, at time of writing - and that's increasing all the time.
Comments on the video are largely negative, with viewers saying they will never buy Gillette products again or that the advert was "feminist propaganda".
"In less than two minutes you managed to alienate your biggest sales group for your products. Well done," wrote one angry viewer."
One would think that razor users would chose their product on the basis of effectiveness, not ideology, but there you go...
Potential conflicts of interest: None - I use an electric shaver.
via International Skeptics Forum http://bit.ly/2Rt4Fyf
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