Coon cheese's name to be changed over racism concerns
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Coon cheese's name will be changed after a campaign by activists who said it had racist connotations. Coon's owners, dairy products company Saputo, confirmed the change today after being written a letter of complaint in June by activist Stephen Hagan, who has been fighting for 20 years to have the name changed. "I said that the cheese brand was offensive, I said that it demeans people of colour," Dr Hagan told the ABC on Friday. "I said that it was unacceptable as a brand in 2020." Following a review, Saputo agreed. "One of our basic principles as an organisation is to treat people with respect and without discrimination and we will not condone behaviour that goes against this," the Canadian company said in a statement. "We wanted to ensure we listened to all the concerns surrounding the COON brand name, while also considering comments from consumers who cherish the brand and recognise the origin of its founder Edward William Coon, which they feel connected to. "After thorough consideration, Saputo has decided to retire the COON brand name." |
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