On the small end of the scale is a moral put at the end of one story or TV episode. Larger scale, it can be the over-arching message of a series. It could be pushed through a variety of shows and movies such as environmental messages. It can be blatant, or it can be subtle like the anti-sex/pro-abstinence subtext of 80s slasher films. Or it can be a stock aseop re-enforcing a common value in a culture like "Revenge is bad." or "Follow your dreams."
At what point on the scale does a moral have any note-worthy impact on an audience? Is there any evidence supporting or measuring it's influence on people? On the large end of the scale, it almost certainly has some influence but its hard to say what, on the small end it's pretty questionable.
I know the Good Samaritan experiment had students asked to go to another building to give a sermon on being a good samaritan and there was an actor playing someone on the ground in need of help outside when they came out, and nobody was more likely to stop than when they were asked to give a presentation about job opportunities. Of course, this was a situation where participants were asked to be busy, not likely to be reflective of the substance of the topic at hand. It wasn't a situation where they'd read a story and have time to be introspective afterward.
(I imagine books would be the best medium to deliver morals, since TV instantly moves to other distractions after the show, and movies are often watched as social time rather than introspective time.)
So, what evidence is there to support, measure or in any way inform the influence of morals in story telling?
At what point on the scale does a moral have any note-worthy impact on an audience? Is there any evidence supporting or measuring it's influence on people? On the large end of the scale, it almost certainly has some influence but its hard to say what, on the small end it's pretty questionable.
I know the Good Samaritan experiment had students asked to go to another building to give a sermon on being a good samaritan and there was an actor playing someone on the ground in need of help outside when they came out, and nobody was more likely to stop than when they were asked to give a presentation about job opportunities. Of course, this was a situation where participants were asked to be busy, not likely to be reflective of the substance of the topic at hand. It wasn't a situation where they'd read a story and have time to be introspective afterward.
(I imagine books would be the best medium to deliver morals, since TV instantly moves to other distractions after the show, and movies are often watched as social time rather than introspective time.)
So, what evidence is there to support, measure or in any way inform the influence of morals in story telling?
via JREF Forum http://forums.randi.org/showthread.php?t=268179&goto=newpost
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