Science publications and the perils of social media

Recently an acquaintance of mine in my old home town was involved in the publication of a paper:
http://ift.tt/2xDbzmP

Then others around the principals made sure to post on social media and spread the story:
links to things like this
http://ift.tt/2xDbAan

Well low and behold, there was an outpouring of comments that were amazing stupid

This in particular
http://ift.tt/2veW5qB

Provoked an astounding number of anti-Semitic and anti science posts.

This of course was discouraging to some of the principals

via International Skeptics Forum http://ift.tt/2vyiqR1