Schadenfreude: Rush Limbaugh’s Downward Spiral

At least isn't not drugs this time. ;)

Quote:

Limbaugh’s ongoing major market woes can be traced to his 2012 on-air meltdown over Sandra Fluke, where he castigated and insulted the graduate student for three days on his program, calling her a “slut” and suggesting she post videos of herself having sex on the Internet. (Fluke’s sin in the eyes of Limbaugh was testifying before Congress in favor of contraception mandates for health care insurance.) The astonishing Limbaugh monologues sparked an unprecedented advertiser exodus, which means selling his show has become a major lift for the affiliate stations that pay a hefty fee for the right to carry his program. The reported on the millions of dollars in advertising revenue that Limbaugh’s host stations lose because of the talker’s stigma on Madison Avenue. The still-unfolding repercussions? Some key stations want out of their Limbaugh deals. And when those deals are up, nobody else is stepping forward to ink new contracts with Rush. http://ift.tt/1Isr5z1

Rush Limbaugh's ratings appear to be sagging after he's picked up by 'bottom-rung' station in Boston

via International Skeptics Forum http://ift.tt/1Isr8uE