The government of Ecuador is spending $18 million dollars in a bold tourism campaign called "All you need is Ecuador", featuring a famous Beatles song. You can see the ad in here:
http://ift.tt/1o8FifM
They expect a return of $1.6 billion dollars in tourism related revenue. I kind of like the theme, but I'm skeptical it would have such a big impact.
What do you think? Money well spent?
http://ift.tt/1o8FifM
They expect a return of $1.6 billion dollars in tourism related revenue. I kind of like the theme, but I'm skeptical it would have such a big impact.
What do you think? Money well spent?
via JREF Forum http://ift.tt/1mxaRLL
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