BBC News: McDonald's apologises for 'offensive' television advert
"McDonald's has apologised for "upset" caused by a TV advert that charity campaigners have said "exploits childhood bereavement".
The fast food giant's latest British advert features a boy who struggles to find something in common with his dead father, until it is revealed they shared the same favourite menu item.
The campaign has attracted criticism from widows who called it "offensive".
A McDonald's spokesperson said: "This was by no means an intention of ours."
"We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times," the spokesperson added."
"McDonald's has apologised for "upset" caused by a TV advert that charity campaigners have said "exploits childhood bereavement".
The fast food giant's latest British advert features a boy who struggles to find something in common with his dead father, until it is revealed they shared the same favourite menu item.
The campaign has attracted criticism from widows who called it "offensive".
A McDonald's spokesperson said: "This was by no means an intention of ours."
"We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times," the spokesperson added."
via International Skeptics Forum http://ift.tt/2qnq9xl
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