So, I'm looking to buy a simple consumer product, in this case a coffee pot with a thermally insulated carafe, but really it doesn't matter. I go online to look at my options. I go to stores that sell that item, I go to sites that review the items, and inevitably I end up at Amazon.
All good so far, I've eliminated some items and shortened my list to a few good contenders. Then I make the mistake of reading the reviews.
The good reviews are all the same: best coffee maker ever. Ok, whatever. The bad reviews though bring terror. One brand is known for having carafes whose inner glass lining explodes (implodes) while another is known for releasing water and coffee all over your counter and the third has a constant heating element which seems counter to the whole point of the thermal carafe and has no measurement guide to help you know how much water to put into it. None of them would make my morning better.
Now I am terrified of buying anything. They all sound horrible. But that is only looking at less than 10% of the reviews. These are all highly rated items with hundreds or thousands of good reviews and relatively few bad ones, but all of the bad ones are worse than my current coffee pot.
Information overload. I should have just gone to a store and bought something without doing any research. Then I would have likely been content, or if it acted up I could have done my research and been outraged. Either is better than being terrified.
(Feel free to move to appropriate forum)
All good so far, I've eliminated some items and shortened my list to a few good contenders. Then I make the mistake of reading the reviews.
The good reviews are all the same: best coffee maker ever. Ok, whatever. The bad reviews though bring terror. One brand is known for having carafes whose inner glass lining explodes (implodes) while another is known for releasing water and coffee all over your counter and the third has a constant heating element which seems counter to the whole point of the thermal carafe and has no measurement guide to help you know how much water to put into it. None of them would make my morning better.
Now I am terrified of buying anything. They all sound horrible. But that is only looking at less than 10% of the reviews. These are all highly rated items with hundreds or thousands of good reviews and relatively few bad ones, but all of the bad ones are worse than my current coffee pot.
Information overload. I should have just gone to a store and bought something without doing any research. Then I would have likely been content, or if it acted up I could have done my research and been outraged. Either is better than being terrified.
(Feel free to move to appropriate forum)
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