How to handle social media

Quote:

Greggs the baker demonstrated how to turn a PR nightmare into a positive after an offensive logo appeared on its Google profile. The company famous for its steak bakes and sausage rolls has been flooded with messages from Twitter users after the unfortunate mishap was picked up online.

Google picked up a spoof logo which said “providing **** to scum for over 70 years".



How Greggs turned it around is an object lesson in how to use social media. They tweeted a picture of doughnuts, offering them to Google UK if they fixed the problem. Google UK responded that they'd do it straight away if some sausage rolls were included. :) The problem was fixed shortly afterwards; Greggs then tweeted a picture of the Google logo, made out of sausage rolls, and suggested Google could use that the next day.

via JREF Forum http://ift.tt/1pSMoUJ