BBC News: Washing powder for men - Do we need it?
"Washing powder for men? File under: "Products that it never occurred to me that you might need".
Not only do we need them, but they are an important contribution to the gender debate, at least according to the companies selling them.
In the US (where else?), the unabashedly male-oriented detergent segment is a nascent but apparently growing market. There's not one - but three to choose from: Dirtyboy, Hero Clean and Frey.
The last one Frey, comes in a black bottle (or "classic" and "rugged" according to the company) with a "cologne-inspired masculine fragrance" of oak and musk. The brand was set up and officially launched in the US last September - after a period of research and testing."
OK, bound to raise more than a few eyebrows, but it undeniable that when it comes to scented detergents, "feminine" fragrances rule the roost. As a man-friendly alternative to the unscented option, this appears to make commercial sense.
"Washing powder for men? File under: "Products that it never occurred to me that you might need".
Not only do we need them, but they are an important contribution to the gender debate, at least according to the companies selling them.
In the US (where else?), the unabashedly male-oriented detergent segment is a nascent but apparently growing market. There's not one - but three to choose from: Dirtyboy, Hero Clean and Frey.
The last one Frey, comes in a black bottle (or "classic" and "rugged" according to the company) with a "cologne-inspired masculine fragrance" of oak and musk. The brand was set up and officially launched in the US last September - after a period of research and testing."
OK, bound to raise more than a few eyebrows, but it undeniable that when it comes to scented detergents, "feminine" fragrances rule the roost. As a man-friendly alternative to the unscented option, this appears to make commercial sense.
via International Skeptics Forum http://ift.tt/1TS8rLZ
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